ilya sidorenko
designing digital products
that drive business growth
that drive business growth
12 years of experience · from early ideas to product growth
freight transportation platform and TMS
personal account for a Swiss healthcare service
Tranzet — freight transportation platform
Web service · B2B · Logistics
I helped launch the product from scratch and contributed to all key areas: analytics, requirements gathering, user research, team setup, support, and interface design.
Increase registration conversion. I analyzed user behavior to understand why they dropped off before completing registration. I tracked key metrics on the registration page and implemented measurement tools. As a result, the conversion rate improved.
Improve cargo search efficiency. I introduced three cargo recommendation methods: based on geolocation, return routes, and saved routes — making the search faster and more relevant for users.
Speed up contract signing. We enabled contract signing via a small upfront payment. This allowed all documents to be signed automatically with a single click — significantly accelerating the process.
MyHealthPortal — personal account for a Swiss healthcare service
Web service · B2C · Healthcare
The company offers medical testing services for residents of Switzerland. I designed two dashboards: one for pharmacists to input client data and test results into the system, and another for clients to view their test results and health indicators.
Design user flows based on complex service processes. Collaborated directly with European clients and participated in joint calls. The requirements came as flowcharts describing the workflows of Swiss medical services. I translated them into clear user scenarios.
Build adaptable UI without direct dev communication. Used the Untitled UI Kit as a base. Since there was no direct contact with developers, I prepared responsive layouts for multiple resolutions and built a component library for consistency and handoff clarity.
Simplify a client-provided prototype. The client shared a rough prototype. I restructured it by merging several sections and improving content hierarchy. I successfully defended the changes by showing how they reduced the number of steps in key user flows.
Kickidler — company productivity tracking service
Web service · B2B · Productivity
The Kickidler team brought me in to redesign their web platform. While the product already had a global client base, it needed a more modern and user-friendly interface to strengthen its market position. I collaborated closely with the business and development teams to deliver the new version.
Help managers make sense of large data volumes. To simplify analysis and avoid overwhelming users, I proposed an insights feature. It highlighted key metric changes over time, enabling quicker decision-making.
Align design with tech constraints. We selected the PrimeNG design system to match the tech stack and provide ready-to-use components. Each section was reviewed with developers to find optimal design solutions.
Streamline team collaboration. We ran weekly calls to review progress and adjust priorities. I initially gathered requirements solo — later joined by an analyst, PM, and developer, which helped us align on product direction and improve decision-making.
AeroBox — airport operations automation service
Web service · B2B · Aviation
AeroBox helps airport staff quickly verify passengers’ entry documents. The system analyzes data and connects to databases from government ministries and airlines. It includes four product versions tailored to different user roles.
Design for multiple user types. The service was built for four distinct roles: dispatchers, airport agents, passengers at home, and airport security staff. Each group required a tailored interface to match their specific workflows.
Ensure fast implementation and dev alignment. To speed up development and match the tech stack, we used the Material UI design system. I collaborated closely with developers throughout the process to ensure consistency and efficiency.
Work under NDA and data limitations. The project was under NDA and reviewed by European aviation stakeholders. Some data were altered, and only selected parts of the design are publicly shown.
BINO CX — quality control through mystery shoppers
Web service · B2B · Retail
In 2017, I was part of the core team that went to New York to join the Starta Ventures accelerator. After the program, we launched the project in the CIS region, where it continued to grow until the COVID-19 pandemic.
Design for three distinct user types. The service supported mystery shoppers, clients, and managers. Clients and managers used the web version, while shoppers interacted via the mobile app.
Enable feature-rich mobile experience. The mobile app included features for uploading audio and video, completing surveys, and selecting locations to visit. It was available on both iOS and Android platforms.
Build a flexible web platform for clients. The web interface allowed clients to add locations, create custom questionnaires for shoppers, and configure verification criteria — enabling full control over the mystery shopping process.
let's work together
Let’s talk about your project