ilya sidorenko
Product Designer with 10+ years of experience
I design digital products for B2B and B2C across various industries — including aviation, logistics, fintech, healthcare, and retail. My focus is on creating interfaces that align business goals, user needs, and technical constraints.
Led design for two products from concept to launch. Worked with major banks, a global payment system, and clients in aviation and medtech. See selected projects below.
MyHealthPortal — personal account for a Swiss healthcare service
Web service · B2C · Healthcare
The company provides medical testing services for residents of Switzerland. My task was to design two personal dashboards: one for pharmacists to enter client data and test results into the database, and another for clients to view their tests and health indicators.
I worked directly with European clients and participated in joint calls. Requirements were provided as flowcharts describing the processes of Swiss medical services. Based on these, I designed user scenarios.
For the project implementation, the Untitled UI Kit was chosen. Since I had no direct communication with developers, I prepared layouts in multiple resolutions and created a component library.
In addition to the flowcharts, the client provided a prototype. I reworked the proposed structure by merging some sections and refining the information presentation. I successfully defended these changes by demonstrating how they reduced the number of steps in user scenarios.
AeroBox — airport operations automation service
Web service · B2B · Aviation
AeroBox helps airport staff quickly verify passengers’ entry documents. The service analyzes documents and is integrated with databases from government ministries and airlines. There are four product versions tailored for different user types.
The service was designed for four user types: office dispatchers, airport agents, passengers at home, and airport security personnel. Each user group has a tailored interface.
For rapid development and compatibility with the tech stack, the Material UI design system was chosen. I worked closely with developers throughout the process.
The project is under NDA and presented to the management of European aviation holdings, so some data have been modified and only a portion of the designs are shown.
BINO CX — quality control through mystery shoppers
Web service · B2B · Retail
In 2017, a small team and I went to New York to participate in the Starta Ventures accelerator. Afterward, we returned and launched the project in the CIS region, where it continued to grow until the COVID-19 pandemic.
The service was designed for three user types: mystery shoppers, clients, and managers. Clients and managers use the web version, while shoppers use the mobile app.
The mobile app features include uploading audio and video files, completing surveys, and selecting locations to visit. The app was available on both iOS and Android.
The client’s web version allows adding locations, creating custom questionnaires for mystery shoppers, and configuring verification parameters.
Tranzet — freight transportation service and TMS
Web service · B2B · Logistics
I participated in launching the product from scratch and was involved in all key processes: analytics, requirements gathering, user research, team formation, support, and interface design.
The product serves several user types: clients, carriers, drivers, security services, and logisticians. Each has a dedicated personal dashboard and a mobile app.
I was involved not only in design but also in various other processes, including research, testing, analytics, marketing, recruiting and training staff, gathering requirements from investors, and analyzing competitors.
Key achievements include:
- Proposed a business model shift that better met market demand (from marketplace to TMS).
- The product was adopted by several major logistics companies.
- Improved efficiency in contract signing and cargo matching processes.
Kickidler — a company productivity tracking service
Web service · B2B · Productivity
The Kickidler team invited me to design a new version of their web service. The existing product already had a global client base, but to become a market leader, the service needed to be more user-friendly and modern. We worked closely with the business team and developers to achieve this.
To avoid overwhelming managers with large amounts of data, I proposed an insights feature. This allowed managers to quickly see which metrics changed most over a selected period, simplifying data analysis and decision-making.
Together with the development team, we chose the PrimeNG design system, which fit the required tech stack and included the necessary components for our design. Each section was discussed with the team to find the best design solutions.
We held weekly calls to review upcoming tasks and completed designs. Initially, I gathered requirements independently, and later an analyst joined our team. The presence of a product manager, developer, and analyst helped us adjust the product direction effectively.
These are just a few of the projects I’ve worked on over the past few years. Feel free to reach out if you’re interested in collaborating.